Hip Hop event producer and marketing director, has a knowledge and passion for Hip Hop Music History and Culture. With four pop-up Hip Hop History museums to his credit in Miami, Los Angeles, Washington D.C., and culminating with the founding of the Hip Hop Culture Center in Harlem, created under the auspices of New York City Mayor Bloomberg and VH-1 Honors Television Awards Show program that celebrates the history of Hip Hop Music and Culture, he has a deep understanding of Hip Hop’s global reach.
Terry Nelson received his BA in Journalism with an advertising concentration from the University of North Carolina at Chapel Hill. He has worked as the Director of Operations for multiple teams of experiential producers, graphic designers, copywriters, multimedia producers, architects, procurement managers, project managers, PR executives and administrative support including. Nelson has worked as an advertising and sales promotion marketing executive for Mingo Group, Kirshenbaum & Bond, and Upshot Marketing, with brands including Snapple Natural Beverages, the launch of Patron Tequila, Coca Cola USA, Moet-Hennessy USA, Nike, Converse, and more.
Nelson is a specialist in creative development, team and process management, and youth programming with over 1,350 successful promotions and events in 26 cities nationwide and Japan including large- scale productions. He has appeared as a contest judge in international Hip-hop dance competitions in Japan; produced a 4 city Japanese tour of dancers from the hit movie Rize directed by David LaChapelle; travelled to China on multiple occasions including on-the-ground Hip Hop marketing consultation for Shanghai branch of U.S. Marketing Agency, Ignition Marketing; produced Rudy Ray Moore, AKA Dolemite, Live at Wetlands video for Xenon pictures; directed and co-produced the award winning Hip- hop documentary, I Gotta Blow up. Nelson founded Global Artist Coalition in 2004, one of the first nonprofit organizations to use the power of Hip Hop to educate young people. Strategic partnerships include new sneaker and apparel brand Hip Hop USA.