Bristol Myers Squibb Foundation: 20 Seconds or More
At the height of the pandemic, we launched the 20 Seconds or More initiative in collaboration with the Bristol Myers Squibb Foundation to empower children and families with information, tools and resources to mitigate the spread of the COVID-19. The star-studded music video PSA and accompanying resources harness the power of music to encourage hand washing and other key safety protocols.
Bristol Myers Squibb Foundation: 20 Segundos O Más
Building upon our 20 Seconds or More initiative that has reached over 100 million people so far, we launched 20 Segundos O Más to empower Spanish-speaking and bilingual people with the right information, tools and resources to help mitigate the spread of COVID-19. Featuring over 30 community influencers and activists who represent the full depth and diversity of the Latino diaspora, the hip-hop and Latin-inspired music video encourages proper handwashing techniques and other safety protocols like social distancing and wearing a mask.
Partnership for a Healthier America: Songs for a Healthier America
We collaborated with The Partnership for a Healthier America, whose honorary chair is former First Lady Michelle Obama, to create the Songs for a Healthier America album along with its accompanying live-action and animated music videos to get children healthy and active. The 19-song compilation album features Ashanti, Ariana Grande, Doug E. Fresh, Darryl DMC McDaniels, Jordin Sparks, Blink-182’s Travis Barker and Iman Shumpert and many others.
Avis Budget Group (ABG): Health & Safety Coalition
With more than 11,000 rental locations in approximately 180 countries around the world, the leading global provider of mobility solutions, Avis Budget Group (ABG) has partnered with Hip Hop Public Health to develop training tools and has created the ABG Medical Advisory Council. This new coalition, which includes RB, the maker of Lysol, will elevate the safety of ABG’s employees and customers, as well as enhance the disinfection protocols of its rental facilities and vehicles.
National Fitness Foundation & SS+K: 0 to 60
We partnered with the National Fitness Foundation and SS+K to create and produce the #0to60 campaign song which encouraged Americans to be physically active. In 2017, the #0to60 campaign which featured Jordin Sparks, Doug E Fresh, and Brady Rymer was selected as a finalist in AdWeek’s Shorty Social Good Awards for Public Health.
The Cooper Institute: FitnessGram PACER Test Remixes!
In collaboration with The Cooper Institute, the creators of FitnessGram, we have revamped the sound of the decades-old fitness test that determines whether or not millions of students across the nation are in a healthy fitness zone. The FitnessGram PACER Test Remixes feature new “lap” tones and “level” sounds with positive shout outs and hip-hop, pop, electronic dance and Latin-inspired beats, motivating students and bringing a dance party vibe to the gym.
NYC Department of Education: Move-to-Improve World Beats NYC
Produced in collaboration with the NYC Department of Education’s Office of School Wellness Programs, the Move-to-Improve World Beats NYC album is designed to get students out of their seats and moving in class, building on the skills they learn in physical education and other subjects. Inspired by music and rhythms of the diverse communities in NYC, the album accompanies the department’s Move-to-Improve program which is used by more than 70% of elementary schools in the largest public school system in the United States.
Online Physical Education Network (OPEN): Rhythm & Move
Together with OPEN, we created the Rhythm & Move early childhood program to encourage physical activity, emotional and behavioral self-regulation, relationship-building and a balanced understanding of nutrition. Incorporating music, movement, storytelling and dance, the six-part comic book series was developed by a multidisciplinary team of curriculum specialists, physical educators, graphic artists and a registered dietitian to align the program to the Head Start Early Learning Outcomes Framework: Ages Birth to Five.
Let’s Work Together
Here’s what our partners had to say about collaborating with Hip Hop Public Health
“The National Fitness Foundation believes in the power of music to motivate students to be fit for life. That's why we are so proud of our partnership with Hip Hop Public Health. Together we've developed a fitness-inspired song, #0to60, and engaged accomplished artists like Jordin Sparks, Doug E Fresh and Brady Rymer to further our shared mission of a healthy, active nation.”
National Fitness Foundation
“The American College of Sports Medicine, the largest organization in the fields of sports medicine and exercise science, is extraordinarily pleased to partner with Hip Hop Public Health. HHPH is a uniquely powerful innovation in improving the health of American youth. It not only closes the gap among research, public health communication, health literacy, and urban life, it actually redefines and transforms reality.”
American College of Sports Medicine
“There is power in having the nation’s best and brightest come together to solve a problem. That’s why Hip Hop Public Health is proud to be a member of the Active Schools National Collaborative to foster active school environments and work towards a nation-wide goal of 60 minutes of daily physical activity within K-12 schools. Utilizing the collective impact framework model, Active Schools connects like-minded organizations to team up and combine resources to create meaningful, sustainable change.”
Active Schools
