Paste Time

Oral health is more important than you might realize. Research increasingly shows that keeping teeth and gums healthy not only helps to reduce gum disease and tooth decay, but it can even control diabetes biomarkers and help people resist infections. When it comes to young people, cavities can also have a significant impact on their social, mental, and emotional wellbeing. In fact, according to research conducted across 12 countries, one-third of children feel worried and embarrassed when they experience a cavity, leading to lower self-esteem and confidence. 

To help build healthy habits, we’ve teamed up with Colgate Bright Smiles Bright Futures® to create “Paste Time,” an incredibly catchy, upbeat educational song that teaches key elements of good oral hygiene to children and their families including brushing your teeth for 2 minutes twice a day and not going to bed with a meal in your mouth.

The bilingual English/Spanish track has a worldbeat hip-hop/reggaeton vibe with lyrics that are educational, evidence-based and filled with optimistic messaging. The original human beatbox, Doug E. Fresh is on the mic and joined by Dr. Olajide “Hip Hop Doc” Williams, Dr. Monique “Docta Mo Flow ” Hedmann-Maxey, along with youth-artist Heaven. The song, composed and produced by multi platinum producer Q. Worthy, debuted at Colgate’s 2022 Bright Smiles Kids Awards, which celebrated creative video projects from schools all over the country highlighting how optimism can positively impact student’s lives and futures.

With submissions from Yakima, Washington to Long Island, New York, and from Columbus, Ohio to Austin, Texas, this year’s competition drew a record-setting number of entries from young people enrolled in schools, clubs, and after-school programs. Submissions included songs, spoken word recitations, simulated newscasts, dances, music videos, and technology projects.

The Dryden Street Elementary School from Westbury, New York captured the 2022 Colgate Bright Smiles Kids Awards national title, a grand prize of $10,000, and hearts across the United States. The second and third place winners, Trevitt Elementary School in Columbus, Ohio and P.S. 133 Fred R. Moore Academy from Harlem, New York were awarded $5,000 and $2,500, respectively.  

Behind The Scenes


Ever wonder what it takes to put together an award show and an original song? Well here’s a glimpse of the hard work, enthusiasm and sparkle from behind the scenes of the Colgate’s 2022 Bright Smiles Kids Awards, with Hi Hop Public Health founder Doug E. Fresh and Dr. Olajide Williams, alongside HHPH Board Member Dr. Gillian Barclay.

Be on the lookout for the official “Paste Time” video featuring students from the 2022 Bright Smiles Kids Awards winning Dryden Elementary School. In the meantime, sign up for our newsletter to stay in touch with the latest resources and events.