The Power of Hip-Hop
To foster positive health behavior change through the power of hip-hop music.
Youth around the globe are empowered with the knowledge and skills to make healthier choices, reducing preventable health conditions and the rising tide of childhood obesity.
WE ARE A COLLECTIVE
Board of Directors
A corporate expat and successful entrepreneurial Creative Director/Producer/Executive in Charge of Production who identifies, develops and executes strategic business partnerships and dynamic initiatives while remaining fluid in the worlds of production, music, surf culture, marketing, talent relations and philanthropy. She connects with forward-thinkers, emerging & high profile talent, artist management, start-ups, established business and executives to conceptualize dreams to life.
Dana began her career as an influential Executive Producer/Producer
for Sony Music Entertainment Inc. at the height of the music industry under Thomas D. Mottola - where she toured the world and broke artists - and was an integral part of The Latin Explosion collaborating with the magical teams behind Shakira and Jennifer Lopez. She has worked with iconic artists such as Michael Jackson, Celine Dion, David Bowie, DMC, Franz Ferdinand, Chuck D, Ariana Grande, Pearl Jam, Doug E Fresh, Cyndi Lauper, AC/DC and Matisyahu.
In 2009, Dana founded Breathe Entertainment on the premise of creating conscious, authentic content that lends one to shift focus. She has developed visuals for Epic Records, MTV, VH1, Spike, Entertainment Tonight, Sesame Street, NY Health & Hospitals, The Robin Hood Foundation, Partnership for a Healthier America, The President’s Council on Fitness, Sports & Nutrition and the National Fitness Foundation. As an HBO Producer she worked on hit shows The Sopranos, Westworld, The Wire, Band Of Brothers and Big Little Lies.
Dana won the prestigious Time Warner Richard D. Parsons Community Impact Award in 2016 when she was hand-selected from over 100 international nominees for her expertise as a Founding & Active Board Member for Hip Hop Public Health. She is an ambassador for the United Nations appointed to a Special Media Advisory Board for the UN’s Sustainable Development Goals for 2030, and recently partnered with Omaze for fundraising campaigns.
Dana’s passion for yoga and the ocean inspired her to train and receive 200-hr Yoga/20-hr SUP Yoga Instructor certification in The Hamptons in 2016, and in 2017 completed her 50-hour Hot Yoga teacher training. Dana is on the Advisory Board of Directors for AWOW: A Walk On Water 501c3 and is inspired daily by The Mighty Under Dogs 501c3 out of Malibu, CA.
In her spare time she can be found hanging out in downward dog and catching perfect waves.
He comes from a long line of musicians, his father Benjamin ``Buzzy`` Drootin
being a well know jazz drummer and his mother being a piano teacher with a
degree in Music Therapy teaching in the New York City School system for many
years. Tony has a degree in Music Performance (percussion). Over the years
he has managed some of the top recording studios in the country; Sony Music Studios on West 54th, Unique Recording Studios, and Daddys House Recording for Sean ``P-Diddy`` Combs. He has managed songwriters and producers as well and numerous Grammy winning engineers, owned a record label, and managed artists in the states and abroad. Tony is an executive producer of Hip Hop Public Health's Songs for a Healthier America and helps the organization successfully navigate the business and practices of the music industry. He currently owns Area 51 NYC Recording in Manhattan and is about to launch a new production company.
Ray Javdan is a veteran entertainment attorney, advising everyone from emerging- to award-winning artists, producers, writers, composers and publishing companies, on intellectual property, licensing, and contractual issues in music, musical theater, film, television, internet, and other platforms. A graduate of Fordham University School of Law, he spent 7 years with the renowned international law firm of Hughes Hubbard & Reed LLP, representing some of the world’s largest media companies, prior to starting his own full-service boutique practice. As an advocate to artists, and the son of a physician father and nutritionist-philanthropist mother, he is proud to contribute to the outreach efforts of Hip Hop Public Health.
His theatre projects, under his stage name William Electric Black, have been seen in New York City, Boston, Chicago, and Los Angeles. For the past six years he has been writing, directing, and producing plays at La MaMa ETC, New York City– where he presently runs their Poetry Electric Series. His musical, Betty & The Belrays, was performed at Theater For The New City, March 2007. In 2009 Mr. Black (Ian) directed The Lonely Soldier Monologues (Women at War in Iraq). Ian’s 50’s rock musical,
My Boyfriend Is A Zombie, opened in NYC June 3rd, 2010.
In film, Ian has had two scripts optioned. These include Slave Ball for Silver Pictures/Warner Brothers and Road Runnerfor MCA Records, Jerome Ade, producer and music by Teddy Riley. He has also written, directed, and produced two independent features.
Mr. James received funding from Kenneth Olden and The National Institute of Environmental Health Sciences for an animated pilot he created to promote exercise and good nutrition for young children —- Fighters For Fitness/Fitness Fighters. Ian has also received funding from Touro College for a prescription drug awareness cartoon. He is writing, directing, and producing animated videos on stroke prevention with the National Stroke Association and childhood obesity prevention for Harlem Hospital’s Hip Hop H.E.A.L.S. Program under the direction of Dr. Olajide Williams featuring music by Doug E. Fresh, Chuck D, other rap artists.
He has received several Best Play Awards, been published by Benchmark Education, The Dramatic Publishing Co., Smith & Krauss, and received a Bronze Apple for directing (National Educational Video Award).
Interactive media projects include “I Hear What You’re Saying” for Columbia University’s School of Social Work and “Virtual Harlem” (Institute of Learning/Children’s Museum, NYC).
As a professor, Ian is a faculty member at NYU’s Tisch School (Dramatic Writing, Open Arts, and NYU’s Summer High School Program). He has also taught at The Collegiate School, The Riverdale Country Day School, Southern Illinois University, 92nd Street Y, Teachers & Writers, and TheatreWorks USA.
Terry Nelson received his BA in Journalism with an advertising concentration from the University of North Carolina at Chapel Hill. He has worked as the Director of Operations for multiple teams of experiential producers, graphic designers, copywriters, multimedia producers, architects, procurement managers, project managers, PR executives and administrative support including. Nelson has worked as an advertising and sales promotion marketing executive for Mingo Group, Kirshenbaum & Bond, and Upshot Marketing, with brands including Snapple Natural Beverages, the launch of Patron Tequila, Coca Cola USA, Moet-Hennessy USA, Nike, Converse, and more.
Nelson is a specialist in creative development, team and process management, and youth programming with over 1,350 successful promotions and events in 26 cities nationwide and Japan including large- scale productions. He has appeared as a contest judge in international Hip-hop dance competitions in Japan; produced a 4 city Japanese tour of dancers from the hit movie Rize directed by David LaChapelle; travelled to China on multiple occasions including on-the-ground Hip Hop marketing consultation for Shanghai branch of U.S. Marketing Agency, Ignition Marketing; produced Rudy Ray Moore, AKA Dolemite, Live at Wetlands video for Xenon pictures; directed and co-produced the award winning Hip- hop documentary, I Gotta Blow up. Nelson founded Global Artist Coalition in 2004, one of the first nonprofit organizations to use the power of Hip Hop to educate young people. Strategic partnerships include new sneaker and apparel brand Hip Hop USA.
Before joining HHPH, Lori served as Vice President of Healthy Lifestyles at the YMCA of Greater New York, spearheading all aspects of the preventative health and wellness portfolio for the largest YMCA in the United States with a key focus on health innovation, development of youth fitness programming and scaling chronic disease prevention programs to meet the diverse needs of New York City's communities. Lori was the principal architect of the award winning Y-MVP Teen Fitness Challenge – an innovative program blending fun fitness activities with an interactive mobile app designed to recognize, reward and motivate NYC's young people to increase their daily levels of Moderate to Vigorous Physical activity.
Prior to joining the Y in 2011, Lori served as the Executive Director of the Office of School Wellness Programs at New York City’s Department of Education, established under the Bloomberg administration in collaboration with NYC’s Health Department. She implemented policies and designed initiatives to increase the quality and quantity of physical and health education for 1.1 million students in 1,700 public schools. Highlights under Lori’s tenure include the creation of a city-wide sports and fitness league for hundreds of middle schools, introducing classroom-based physical activity curriculum, launching school wellness council grant programs, and spearheading the implementation of NYC FITNESSGRAM, an annual student fitness assessment, which is now one of the country’s largest web-based longitudinal data base on childhood obesity and physical fitness.
Raised in Brooklyn, Lori attended New York City’s public schools and earned a B.A. from the University of Massachusetts at Amherst in Communications and Graphic Design, and a M.A. in Physical Education from Adelphi University in Garden City, NY, where she is currently an Adjunct Faculty member in the Department of Exercise Science, Health Studies, Physical Education and Sport. Lori personally embraces physical activity and her love of music into her daily life as a yoga enthusiast, an aspiring DJ and a spinning instructor who still teaches two cycling classes a week at Crunch Fitness in Brooklyn.
Luisa completed her Master’s degree in Clinical Psychology from Teachers College Columbia University. She earned her undergraduate degree in Sociology with a concentration in Urban Studies from Hunter College.
Luisa has a wide-ranging background in behavioral research, clinical trials, and project management. During her spare time, Luisa enjoys traveling (everywhere), hiking (anywhere), reading (almost anything), recycling (everything) and karaoke (well, just because). She is passionate about health and being an integral part of a team that truly cares about their communities and environment!
Harmon worked for Harlem Hospital from 1981 to 1992 as both a program manager in the Psychiatry Department and as program director for the Heart of Harlem Cardiovascular Disease Prevention Program in Cardiology. The Heart of Harlem program was a community-based cardiovascular disease risk reduction program focused on educating the community about the stroke and heart attack risk and offering programs to assist the community with making healthy choices leading to a healthier lifestyle.
Between 1992 and 2003 he continued to work in Harlem, developing numerous health and wellness programs and partnering with many of the CBO’s, churches, schools and community centers in central and West Harlem. He has worked consistently to educate the community about the dangers of smoking, the importance maintaining healthy blood pressure and cholesterol levels.
From 2003 to 2016 Mr. Moats worked for the Neurology Department at Columbia University Medical Center as a clinical coordinator, managing several clinical and drug trials for the stroke services at New York Presbyterian Hospital. Seeing the effects of stroke first hand and understanding the important role of stroke prevention planning for stroke survivors, has led him into his current field of work.
Currently, Harmon is the senior program manager for a relatively new program sponsored by Columbia University. The “InTOuCH” program is a community health worker training program involved in stroke and heart attack prevention activities, dedicated to lowering stroke and heart attack rates in this community. InTOuCH is currently partnering with a number of Central and West Harlem churches, training members of the health ministries in those churches to go out into the Harlem community and screen residents for high blood pressure and diabetes.
Harmon’s primary responsibility is to build infrastructure in Harlem to support improved community health and greater access to health care and medical services.
Madeleine works on the Old SCHOOL and TASHE research projects at CUMC as well as administers the educational programs for HHPH including the Hip Hop Youth Physical Education (HYPE) and supporting HYPE The Breaks Program. Previously, she worked with the Taub Center interviewing people with dementia and their caregivers with the Alzheimer’s Disease Research Center. In all her work, Madeleine has focused recruitment of Latino participants and educating economically disadvantaged minorities on public health principles.
Madeleine assists with HHPH by overseeing the daily operations of the non-profit including reviewing budgets, managing costs, overseeing inventory, and social media. Madeleine is a published author in the Journal of Neurology. In her spare time, she enjoys running outdoors and has completed the NYC Triathlon twice. As a native of Queens, NY, Madeleine enjoys giving back to her community through volunteering and exploring the NYC music and food scenes.
Sandra received her bachelor's in chemistry from Wagner College in Staten Island. Sandra's undergraduate research focused primarily on global public health issues, particularly contamination and nutrition projects in Bangladesh and Kenya. In addition to her research, she continued tutoring and teaching children in various disciplines in NYC.
After graduating, she worked in CUNY Start, a program that prepares underserved NYC youth to become college-proficient in writing and math. She then continued her community work at Rutgers University in an environmental injustice research project. Now, in order to pursue her passion for empowering NYC youth, she proudly joins the HHPH team as a research assistant.
In her free time Sandra enjoys traveling, listening to live music, reading poetry, doing Sudoku puzzles, and of course, educating NYC’s youth.
Join the Collective
Join our diverse community of educators, entertainers and health professionals empowering youth with the transformative power of hip-hop. Get special access to free resources, videos, music, and other perks through our ambassador program!
“I get to interact with the next generation. I get the opportunity to share information that can help change their lives.”Easy ADDirector of Hip Hop Educational Programming
“Do you know what are GO, SLOW and WHOA foods? My students know! Thank you Hip Hop Public Health for teaching healthy eating and living in such a fun way!”Eileen TiradoAdaptive Physical Education Teacher, West Palm Beach, Florida
“The Hip Hop H.E.A.L.S. program exceeding all of our expectations. I think you have tapped into a way to connect with our students and will make a positive impact in their eating choices. ”Nicholas StavolaPhysical Education Teacher, NYC
“The National Fitness Foundation believes in the power of music to motivate students to be fit for life. That's why we are so proud of our partnership with Hip Hop Public Health.”Chris WattsExecutive Director, National Foundation on Fitness, Sports & Nutrition.
Our Advisory Board
John Allegrante, PhD – Teachers College at Columbia University
Chuck D – Hip Hop Artist/Musician
DMC – Hip Hop Artist/Musician
Kelly Fogel – Documentary Photographer & Former Music Industry Executive
Olubenga Ogedegbe, MD MS MPH FACP – New York University School of Medicine
Rob Shepardson – SS+K
Scott Silverstein – Yolo Candy, LLC
Student Advisory Board
A group of dedicated, insightful and thoughtful 4th and 5th graders from:
Thurgood Marshall Academy Lower School in Manhattan, NYC
PS 16 in Brooklyn, NYC