In 2006, an unlikely pair teamed up in New York City to tackle health inequities. Our founders, Dr. Olajide Williams, a neurologist and health behavior change expert at Columbia University, and Doug E. Fresh, “The Original Human Beat Box” and revolutionary hip hop artist, joined forces to construct a new approach to health education. 

The idea behind our work originated from Dr. Williams’ experience working with patients in historically marginalized communities. This is where he saw firsthand the impact of low health literacy levels. He realized that traditional approaches to health communication and behavior change were not effectively reaching the people who needed them most. After a series of NIH funded programs, our nonprofit was established in 2011 to increase the reach of Dr. Williams’ proven interventions. 

To date, we have created more than 200 resources, and developed community-focused programs and partnerships to support health promotion and disease prevention.

Board of Directors

Doug E. Fresh

Lori Rose Benson

Dr. Olajide Williams

Dr. James M. Noble

Dr. Gillian Barclay

Dr. Saju Joseph

Eric Pliner

Imani Greene

Andrew Post

Team

Executive Director and CEO

Lori Rose Benson

Chief Program and Operations Officer

Lindsey Harr

Director of Financial Operations

Abe Hirsch

Director of Development

Liliana Marques

Advisory Council

Darryl DMC McDaniels

Chuck D

Ashanti

Cheryl “Salt” James

Dr. Monique Hedmann-Maxey

Dr. Olugbenga Ogedegbe

John Allegrante, PhD

Ana Cepin, MD

Rob Shepardson

Tony Drootin

Scott Silverstein

Ian Ellis James

Raymond Javdan, ESQ

Mindy Feldman Hecht

Kelly Fogel

Alexandra Desorbo Quinn

Valentina Nicolette

James “Jimmy” Maynes

Terry Nelson

Maibe Ponet

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