20 Segundos o Más

Even though Hispanic and Latinx people only make up about 18% of the U.S. population, according to the U.S. Centers for Disease Control and Prevention, they disproportionately make up 27% of deaths from COVID-19 and around 34% of coronavirus cases. These communities face increased risk from the virus due to comorbid conditions like diabetes, disproportionate representation among essential frontline workers and multigenerational housing that prohibits effective social distancing or quarantine. Moreover, unlike other groups, the fear of getting tested or seeking medical attention due to immigration status is also another contributing factor.

Coronavirus cases have nearly tripled in June alone and given the many systemic challenges present, one of the few community defenses we have is handwashing. Building upon the success of our 20 Seconds or More initiative that has reached over 100 million people so far, we are launching 20 Segundos O Más with the goal of inspiring Spanish-speaking and bilingual people to join the movement.

20 Segundos o Más is a lively music video that features our cofounder, pioneering rapper and health advocate, Doug E. Fresh along with over 30 community influencers and activists who represent the full depth, breadth and diversity of the Latino diaspora. These include: Producer and “King of the Latin Beats” DJ TedSmooth, musical power couple Gloria and Emilio Estefan, legendary singers Lisa Lisa and George LaMond, actor and comedian Chris Tucker, The Breakfast Club’s DJ Envy, singer, actress, dancer, and author Amara La Negra from Love & Hip-Hop: Miami, MJ Songstress who recently participated in the hit show “The Voice”, Hot 97’s DJ Camilo and Tee, comedian and entertainer Michael Colyar with Kellie McCann, rapper Freedom Williams, Universal Hip Hop Museum Executive Director Rocky Bucano, Bronx Borough President Rubén Díaz Jr., pop and hip-hop artist Angie Rose, Love and Hip Hop New York’s Jonathan Fernandez, Inspector Reymundo Mundo, Commanding Officer of the NYPD 34th Precinct, El Diario NY’s Liseth Perez, influencer Jennifer Mercedes, rapper N.O.R.E. (a.k.a. Victor Santiago) of Capone-N-Noreaga, 72 Miles to Go playwright Hilary Bettis, dance-hit singer Corina, actor Geovanny Valentin Sanchez, Marysol Castro from WPIX, Producer Raymond Garcia and family, HHPH founder Dr. Olajide Williams, HHPH Board Member Dr. Noble and family, HeartSmiles MD leader Amaya Murillo, and the Benson-Rodriguez, Rivera-Ezeta, Ponet and Perez-Figueroa families.

Doug E. Fresh and DJ TedSmooth purposely selected the song’s universally loved Latin hook from “La Murga”, a classic masterpiece by Willie Colón and Héctor Lavoe. Combined with verses written and performed by a new generation of Latin musical artists along with medical oversight from our founder, Dr. Olajide Williams, this song gets people to dance as they focus on messages of hope, vitality, self-care and looking out for one another. Performing on the track are:

Doug E. Fresh: Known as the Original Human Beat Box, Doug E. Fresh is credited for creating and popularizing this pillar of hip hop music and culture. Doug is the author of several hit records including “The Show,” and “La-Di-Da-Di” with Slick Rick. As Hip Hop Public Health’s founding artist and honorary Board Member, Doug is integral to the development of all Hip Hop Public Health music and multimedia resources.

DJ TedSmooth: New York City based, TedSmooth has cemented his reputation as one of the world’s hottest remix DJs with hits like “Love on Top” and “Single Ladies” by Beyoncé and Miguel’s “Adorn” featuring Diddy and French Montana. He is also an artist, songwriter, producer and founder of Team Give Back – a nonprofit that organizes fun jams and interactive safe havens for children in his hometown of East Harlem.

DOSE: Artist and producer Rafael DOSE Vargas burst onto the international scene with his hit single “Wiggle It,” reaching Billboard Hot 100’s Top 20 list in 1990 and earning Gold records across the US, UK, and Australia. Since then he has toured the world performing critically acclaimed hits such as “El Trago” and “Shimmy Shake” for millions of fans. DOSE is also one of the members of the globally renowned band “Fulanito” who have sold over 5 million albums worldwide.

Leisley: Raised by Hispanic parents in New York City, 21-year old singer and rapper Leisley González was influenced by a mixture of Latin and American artists like Mos Def, Sin Bandera, Randy Nota Loka and Arcángel. Leslie’s music is a fusion of blended roots and her latest release “VEO VEO” with Grammy Award-winning artist Obie Bermúdez already has half a million views on YouTube.

Toby Love: Grammy-nominated South Bronx native, Toby Love (Octavio Rivera) is a pioneer at blending smooth vocals with a mix of hip-hop, R&B and traditional Dominican bachata. Toby became a household name when his first hit single “Tengo Un Amor” reached number one on the Billboard Latin charts, staying on top for two consecutive months. His debut album, ”TOBY LOVE” positioned him as one of the most prominent Bachata singers and he is credited with giving rise to the popularity of “Crunkchata.”

Fabián: Puerto Rican singer, Fabián Reyes Rosado was inspired to start his music career by his older brother and Grammy-nominated artist, Farruko who has worked with the likes of Daddy Yankee, Anuel AA and J Alvarez. After touring the world as Farruko’s backup singer, 18-year old Fabían debuted his solo career with his hit single “KTM” and a performance at the SanSe Festivities in Puerto Rico this year.

We will be spreading the word about 20 Segundos O Más throughout the summer with a series of virtual viewing parties held in conjunction with cultural and professional organizations like the Universal Hip Hop Museum, the Hispanic Public Relations Association and select media outlets in key cities such as New York, Miami, Houston and Puerto Rico which have been affected the most. We are also extending our outreach and sharing our 20 Segundos o Más resources across Latin America, including Mexico, the Dominican Republic, Venezuela, Colombia and Peru, among others.

Join the Movement

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Special thanks to the Bristol Myers Squibb Foundation and the Bristol Myers Squibb Organization for Latino Achievement (an employee resource group) for providing philanthropic support for this initiative.