Hip Hop Public Health is excited to announce the launch of 20 Seconds or More to empower children and families with information, tools and resources to mitigate the spread of the COVID-19. Like many other diseases, we now know that this virus disproportionately affects communities of color. We also know that young people make up a large proportion of asymptomatic carriers. At a time where misinformation is rampant, we understand how critical it is to create free, engaging, research-based and culturally-relevant educational materials to help save lives.
Central to the initiative is the 20 Seconds or More music video performed by our founding artist and legendary rapper, Doug E. Fresh who co-wrote the song with multi-platinum producer, Artie Green and Gerry Gunn, along with medical oversight from our founder, Dr. Olajide Williams. The 20 Seconds or More song which is now available on Spotify and Apple Music aims to inspire dance/rapping challenges worldwide to share information widely.
The star-studded music video includes guest appearances by prominent artists, public health experts, athletes, entertainers and families including Ashanti, Adrian “Easy AD” Harris, Artie Green, Big Daddy Kane, Bill Bellamy, Benita Fitzgerald Mosley, Cedric the Entertainer, Chuck D, Charlie Mack, Charlamagne tha God, Capone, Cole Anthony, Darryl “DMC” McDaniels, Doug E. Fresh, Drederick Irving, Gerry Gunn, Jamie Foxx, Janell Snowden, Jesse Itzler, Jordin Sparks, Joseph Rev. “RUN” Simmons, Kelly Price, LisaRaye McCoy, Maurice DuBois, Michael Blackson, Monie Love, Pete Rock, Rasheed Wallace, Sara Blakely, Sky Katz, Teddy Riley, Tori Kelly, Toya Johnson, Dr. Olajide Williams, Lori Rose Benson, NYPD Assistant Chief Juanita N. Holmes, Dr. James Noble and family, LaShawn Jones, Santa Maria-Gronholm family, Rivera-Ezeta family and Dr. Danielle Chase.
Spread the word and join our diverse network of Hip Hop Public Health MCs. K-12 teachers and students: free lesson plans and other health education materials are available thanks to our partners at the Online Physical Education Network (OPEN).
Join the movement online using the hashtag #20SecondsOrMore and tag @HHPHorg to get featured on our social media.
Philanthropic support for the initiative has been provided by the Bristol Myers Squibb Foundation and the Bristol Myers Squibb Black Organization for Leadership Development, an employee resource group.