HHPH Ambassador Program Takes Off as HHPH Expands its Reach
2014 was a year of incredible growth for HHPH. HHPH gained many incredible partners this year including the American College of Sports Medicine (ACSM),LeapFrog, Largesse by Blaze Mobile, CHALK and Ka Life in New Zealand. Additionally, 7,000 kids participated in our school-based programming during the 2014 academic school year in New York City alone. Thousands more participated in our summer camp program and in the new academic year. We are looking forward to a productive, hip-hop healthy 2015!
In January, we launched our Ambassador program to enable individuals who are passionate about making healthy the cool choice for kids and their families to gain access to our innovative digital toolkit. We also launched our first app to give Ambassadors access to our tools on their smartphones. Over the course of the year, 81 Ambassadors have signed on in 61 U.S. cities and 8 countries worldwide. Here are some highlights from our Ambassadors:
- Haile has used our tools regularly to teach kids aged 6-12 all about healthy cooking and eating in Tucson, AZ.
- Ramero presented our tools to a group of 3,600 teens at the Family, Career & Community Leaders of America (FCCLA) Conference in Texas and joined the San Antonio Mayor’s Fitness Council to expand his reach.
- Yvette used our nutrition and physical education cartoon videos at a rehab center in the Bronx to get older adults up and moving.
- Erika, a P.E. teacher in Orlando, plays our music and videos for her elementary school students on a regular basis. Her students even choreographed their own steps to the Hip Hop LEAN song! Erika loves how the music helps them enjoy being physically active while teaching healthy habits.
In March, we participated in the Partnership for a Healthier America “Building a Healthier Future” Summit in Washington, DC. Over 1,000 conference participants received a copy of the Song for a Healthier America album and were treated to anexercise break led by hip hop icon and HHPH VP of Entertainment, Doug E. Fresh, and the City Gym Boys.
In April, we performed at the White House Easter Egg Roll with our collaborating artists Dr. Oz of “The Dr Oz Show,” Ryan Beatty, Monifah, J Rome, Daisy Grant, Brady Rymer and The Little Band That Could, DJ Barry B, Easy AD, and Artie Green. We had a blast performing and exercising with the incredibly energetic crowd. Thanks to the City Gym Boys and the dance fitness group Sensazao Crew for helping to get the crowd up and moving.
In July, we released the “Just Believe” music video, one of the most popular songs on the Song for a Healthier America album. The video features Ashanti, “The Princess of Hip Hop and R&B,” HHPH Music Director Artie Green, Gerry Gunn, Robbie Nova and Chauncey Hawkins. Ashanti remarked, “It’s so important to give our kids a message to believe in yourself and believe you can do big things and to dream big. Be happy and be fit and healthy.” The impact of this video was enormous, with tens of thousands of views since being released.
We were also thrilled to be featured in the New York Times in July. This positive exposure directed many more Ambassador applications and interested schools our way.
In August, we launched our latest music video from the Songs for a Healthier America album, Hip Hop L.E.A.N. (Learning Exercise and Nutrition in Schools). The music video features hip hop legends Chuck D, Doug E. Fresh and Artie Green as well as the talented young dancers from the Shaker Dance Academy. Like all of the songs from the SFAHA album, Hip Hop L.E.A.N. encourages kids to lead healthier lives.
In September, we participated in the first birthday celebration of the Drink Up campaign. The campaign encourages children and families to drink more water and to make the healthy choice the easy choice. In honor of “Drink Up’s” birthday, we produced a new song, “River of Life,” featuring Doug E. Fresh and Cam Anthony.
We also had a great time in Santa Monica with LeapFrog for their very first Fit Made Fun Day. Artie Green and Easy AD hosted the event to promote LeapFrog’s new active gaming product, LeapBand, which encourages kids to stay active throughout the day. Our health emcees led the crowd of kids and families in breaking 3 Guinness World Records!
HHPH also participated in the Southern Westchester Food & Wine Festival in September. We were joined by our friends Amelia Robinson, SAY Org, J Rome and Brady Rymer for multiple performances throughout both days of the festival.
In November we launched a new after-school program, “Hip Hop FEET Dance Edition” in a Harlem high school. Hip Hop FEET Dance Edition is an exercise breakdance class for middle school kids that also emphasizes energy balance by quantifying caloric expenditure of specific breakdance routines of escalating complexity using wristwatch-style activity trackers.
Thank you all for being wonderful partners! Thank you in particular to our international partners – xie xie to our partners in China, gracias to our partners in Nicaragua and Panama and tena koutou to our partners in New Zealand. We want to wish everyone a hip hop healthy and happy new year!